The Mill, a nonprofit center for coworking and entrepreneurship, hosts an annual event week, called Innovation Week, to showcase makers, innovators, and startups. MetroStar proudly participates in this annual event.
During the 2021 event, Elevate Ventures Entrepreneur-in-Residence, Cy Megnin, interviewed our CEO and Co-Founder Ali Reza Manouchehri, on how he and his friends grew MetroStar from a George Mason dorm room into a business with over 300 employees. The casual conversation, called a fireside chat, explored entrepreneurship and becoming a CEO of a leading technology company.
The in-person event happened at The Mill in Bloomington, Indiana, but below is a social visualization of the chat, as narrated by The Mill's tweets.
A virtual fire sat between the two speakers.
getting ready for the Fireside Chat with @MetroStarSystem CEO Ali Reza Manouchehri and @CyMegnin. Love that virtual fire! pic.twitter.com/FHoZvBQAqB
— The Mill (@dimension_mill) October 11, 2021
Manouchehri spoke about our capabilities, and the focus and importance we place on human-centered design.
Ali talking about @MetroStarSystem's focus on human-centered design: not just for their services and products, but from a business operations standpoint too.
— The Mill (@dimension_mill) October 11, 2021
Manouchehri pivoted to discuss how MetroStar was founded. The co-founders' visions have changed and evolved over the years. One thing has remained steadfast, though; a passion for people.
The original concept was around search, but Ali & friends pivoted. They'd created a form with a backend connection that would onboard customers quickly--and applied it to a totally different market. @Metrostar #FiresideChat
— The Mill (@dimension_mill) October 11, 2021
Talking about the company, and how it has grown in size, Manouchehri noted that having a diverse group of people work for MetroStar has always been important. He credited his strong mother for his passion for having a people-focused and diverse company culture.
long before it was expected, @MetroStarSystem had 30% women on its leadership team. Ali Reza Manouchehri talking about the influence of his strong mother on company DNA. #firesidechat
— The Mill (@dimension_mill) October 11, 2021
Not only has MetroStar grown in size, but we added a second headquarters located in Bloomington, Indiana (where The Mill is located).
How did @MetroStarSystem decide to make Bloomington a second home? DC has a lot of power players... but Bloomington has a strong economic development team (shout out to Lynn Coyne!) "Bloomington has a lot of gravitas. It's hard not to fall in love with the community."
— The Mill (@dimension_mill) October 11, 2021
Surviving, and thriving, for twenty-two years in a competitive industry is an impressive accomplishment. Manouchehri credited our CSG and R&D for our stability and innovation.
How has @MetroStarSystem survived 22 years in tech? "We're not a giant company... we spend about $3m on R&D. The way that R&D works effectively is if you listen to your customers, think about their journey, their experience. Then you get clarity on your next great solution."
— The Mill (@dimension_mill) October 11, 2021
Being cross-functional across teams is one of the many reasons MetroStar has succeeded throughout the years.
How to get Sales & Engineering to have a great relationship? Build it around collaboration, bring them together to think about pipeline, go to market strategy, timeline. It doesn't matter if it's 3 of you or 300. If you do that, you survive. @MetroStarSystem #Firesidechat
— The Mill (@dimension_mill) October 11, 2021
With six core capabilities, multiple customers, and innovative subject matter experts, it can seem daunting to choose which awards or work to pursue next. Manouchehri credited listening to his people to know where to move forward as a company.
How do you decide what to work on next? Q to @MetroStarSystem CEO Ali Manouchehri... "If you have too many alphas in that conversation, it's not going to go well." Another way MetroStar thinks about diversity: make sure the team has varied personalities/aptitudes. #firesidechat
— The Mill (@dimension_mill) October 11, 2021
Manouchehri told the audience he is the tie-breaker when it comes to pursuing opportunities.
"I come in as a tie-breaker"--Ali's take on his role as CEO. Letting the team lead, ensuring real dialogue. Sometimes they walk away from big opportunities to ensure smart growth, in a strategic direction. @MetroStarSystem #FiresideChat
— The Mill (@dimension_mill) October 11, 2021
Manouchehri was a philosophy major at George Mason University, but that didn't stop him from pursuing his other passions of technology and sales. (Fun Fact: From pens to M&M's, he used to sell things door-to-door as a child.)
How did Ali get into entrepreneurship: "Little bit by accident, little bit by design." He jokes that immigrant parents are not into the concept of allowance. So he got into it through sales, which built confidence. (Poll: Who had to sell M&Ms door to door for school fundraiser?!)
— The Mill (@dimension_mill) October 11, 2021
Manouchehri once again credited his people for the reason MetroStar has been able to grow. He believes bringing in the next generation of entrepreneurs, early and often, is key to building long-term success. (Which, is why we have an awesome internship program).
"I always go back to, in order to solve all these problems, it starts with people." @MetroStarSystem focuses on students and giving back to build the next generation of entrepreneurs. #Firesidechat
— The Mill (@dimension_mill) October 11, 2021
He told the audience that building a strong culture is one of the reasons people will seek out your company over competitors.
"Talent is something we have to rethink, & reshape, & recreate to survive in this industry." Entrepreneurs have to really think about what kind of people you want to bring in, and how you'll keep them. Bc the big companies can always pay more. @MetroStarSystem #FiresideChat
— The Mill (@dimension_mill) October 11, 2021
"There's attrition across the industry. And you have to ask why?" That's @MetroStarSystem CEO Ali Reza Manouchehri says keeps him up at night. The solution?Talented people want to work with other talented people. Hire great people, they'll recruit for you. #firesidechat
— The Mill (@dimension_mill) October 11, 2021
Manouchehri expressed there are a few things he would change from the start of the company, but a key strength across MetroStar has been our ability to reflect on changes and move forward. Reflection, and change, have allowed us to build non-stop for twenty-two years.
What would @MetroStarSystem Ali Reza Manouchehri do differently, if he could go back to the beginnings of his company? Timing, external forces had a big impact. Maybe, he says, they could have given up on some things sooner.
— The Mill (@dimension_mill) October 11, 2021
"We've been building for 22 years nonstop. But is there a faster way to get into some markets, through acquisition?" @MetroStarSystem on building strategic partnerships #FiresideChat
— The Mill (@dimension_mill) October 11, 2021
Manouchehri sees his people as people, not just employees or numbers. He takes pride in hiring creative and driven people, so when they succeed he feels excited. He wants the MetroStar people to be inventors and go-getters.
"We talked about KPIs in the early days, and my metric was How many lives can we help? How many people can we make multimillionaires?" Ali sees people leaving the co. to spin out their own companies as success stories. @MetroStarSystem #firesidechat
— The Mill (@dimension_mill) October 11, 2021
"We want them to be inventors as well." @MetroStarSystem has a formalized patent program for employee intrapraneurs bringing in IP. #FiresideChat
— The Mill (@dimension_mill) October 11, 2021
"Our biggest intellectual property is people," says @MetroStarSystem CEO Ali Reza Manouchehri, "and you have to protect your people." #FiresideChat on competition
— The Mill (@dimension_mill) October 11, 2021
On top of people, Manouchehri commented that companies need to be careful not to let one or two customers change the journey for your people or your other customers. It is important, though, to always listen to customer feedback. That feedback can be used by marketing and culture teams to propel your company forward.
You have to be careful not to let one or two customers drive the customer journey for all your customers. #Firesidechat @MetroStarSystem
— The Mill (@dimension_mill) October 11, 2021
And the customer feedback has to go into marketing. The feedback has to go into your value proposition, and that influences how fast you can sell and grow. @MetroStarSystem is dishing out WISDOM at this #FiresideChat.
— The Mill (@dimension_mill) October 11, 2021
The culture of an executive team comes in to decide if the brand's direction is ego-driven or legacy-driven. @MetroStarSystem #firesidechat
— The Mill (@dimension_mill) October 11, 2021
Manouchehri wrapped up the chat by discussing MetroStar's next customer and people pursuits (having contact-winning teams and DoD-focused teams).
Ali is still involved in sales from a strategic standpoint: what kind of customer & contract are they going for? Contract-writing teams, DoD-focused teams lead a lot of the work. @MetroStarSystem #CEO #entrepreneur #FiresideChat
— The Mill (@dimension_mill) October 11, 2021
And that's a wrap for our #firesidechat with @MetroStarSystem CEO Ali Reza Manouchehri! it was awesome. Thanks to all who came!
— The Mill (@dimension_mill) October 11, 2021
Head over to The Mill to learn more, or reach out to MetroStar to hear how our people transforming government in the digital age.
Written By:
Rachel Teter
Content Writer
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