Stephanie Haynes Positioning MetroStar as a Federal AI Powerhouse

In a year marked by political shifts and urgent calls for federal modernization, marketing leaders faced the challenge of making their brands bold and impactful. Stephanie Haynes, MetroStar’s Director of Marketing, emerged as a standout, earning recognition as a finalist for WashingtonExec’s Marketing Executive of the Year.

Haynes strategically repositioned MetroStar by embedding AI leadership into every aspect of the company’s branding. Her team revamped MetroStar’s website and content strategy, significantly increasing online engagement and media presence. Their efforts solidified MetroStar’s status as a premier provider of AI-enabled federal services and solutions.

“In an industry where tradition often overshadows creativity, we leaned into bold design and intentional storytelling to communicate who MetroStar is at its core. Every visual and message was thoughtfully created to cut through the noise and reflect a brand driven by curiosity, innovation, and mission impact,” said Haynes.

Recognizing the intense competition for AI talent, Haynes spearheaded a targeted recruitment campaign that efficiently attracted thousands of qualified applicants, resulting in direct hires for critical roles. MetroStar's LinkedIn presence also surged, reflecting substantial growth and broader industry influence.

Beyond digital marketing, Haynes elevated MetroStar executives as authoritative voices on national stages. She facilitated their active participation at major conferences and expanded the company's content reach through award-winning podcasts and engaging multimedia.

Haynes demonstrated that effective branding isn't merely about visibility; it’s about aligning your message with mission outcomes. Her nomination highlights her innovative approach to government-focused marketing and shows the power of authentic, strategic leadership in the era of AI.

Tune in via MetroStar’s LinkedIn on June 4 to see the Marketing Executive of the Year winner. View all categories and nominees here: chiefawards.com/#finalists